"Hi, I'm Antony, I'm a Regional Director at House of Fraser and I've been doing the role for just over two years. I currently look after our seven stores in London and the south east: Oxford Street, Westfield, Victoria, City, Croydon, Bluewater and Lakeside.
My key responsibilities are to make sure we deliver great service, have great people working within our stores, and ultimately make maximum profit from those four locations.
What's crucial in my role is that I lead by example. This begins on the shop floor with our customers, interacting with them and exceeding their needs. It's vitally important that I remove any barriers in the way of delivering great service - this means being accessible, leading by example and selecting the right people for the job.
I really enjoy the diversity of having seven stores. It's fast paced, dynamic, always changing and there are some great brands. Though there's a lot of heritage at House of Fraser, there's a real freshness around the business and the way we work, that's visible in the team spirit - everyone working together to achieve the same end goal. There's a real sense that if we all work together and support each other, we'll have a greater chance of achieving what we need to.
Besides being materially rewarding, the true rewards of working in such an exciting business lies in the opportunities to work with great brands and great people. I'd say to anyone considering joining, that they should choose House of Fraser because we have a unique position in the market; providing unique ranges and some great stores in great locations.
The business is really moving forward and there are lots of opportunities for people to grow and develop. And, even though there are 60+ stores, there is a real sense that we're all one team.
Every day is different and it's this variety that makes the role so engaging. I started having worked in a similar role, but received what I consider the best induction anyone could wish for - a full 360° feedback of my role that really helps me to improve and develop. There's no reason, given the opportunities at House of Fraser, why someone couldn't start as a sales advisor and aspire to be a Regional Director one day. Work hard on impressing customers, show passion and commitment, and you could quickly progress your career in an exciting direction."